For the last 2 months, I've been working on this project for Yahoo! Messenger. They came to Colle+McVoy after seeing, looking for holiday promotion ideas. There were tons of great ideas and we ended up producing this one called The Emoticarolers. Embracing the messenger emoticons, we wanted them to come to life and sing at everybody's digital doorsteps this holiday season. The greatest part about this is the ability to write your own custom lyrics. and share them with all of your nearest and dearest friends. We gave everybody the ability to send it however they want – embed, send a link and most importantly, send via Yahoo! Messenger.