I'm in the midst of working on a big project for Land O'Lakes. I'll hold off on too many details until it launches. For the photography of it, I travelled out to Pennsylvania to shoot farm families with Jonathan Chapman. I first saw his work when he documented Bill Holm:



And then for Colle+McVoy, he has done quite a bit including our Purina work, documenting Best-In-Show type dog shows:



It was a great experience, we had a great time, here's a preview of what we shot.







Jonathan's assistant on the shoot was another amazing photographer, Josh Grubbs. Josh rounded out his portfolio and his tumblr with a plethora of cat photos.